From Chaos to Clean Data
See real examples of messy post-log files transformed into structured, usable data in seconds.
Real Transformations
Actual post-log formats we handle every day
Unstructured Human Notes
Hardest✗ What We Receive
mon jan 20
630a
today show
geico
:30
1200
GEIC001
715a
toyota
:15
$600
5:45p
Capital One
***MISSED***
→
✓ What You Get
| Date | Time | Advertiser | Dur | Status |
|---|---|---|---|---|
| 2025-01-20 | 06:30:00 | GEICO | 30s | Aired |
| 2025-01-20 | 07:15:00 | Toyota | 15s | Aired |
| 2025-01-20 | n/a | Capital One | 30s | Missed |
Inconsistent Time Formats
Medium✗ What We Receive
6:32A
GEICO
:30
715A
Ford
:15
8:02:33AM
Meijer
:30
6:15:00 P.M.
Amazon
:30
PREEMPTED
Progressive
:15
→
✓ What You Get
| Time | Advertiser | Status |
|---|---|---|
| 06:32:00 | GEICO | Aired |
| 07:15:00 | Ford | Aired |
| 08:02:33 | Meijer | Aired |
| 18:15:00 | Amazon | Aired |
| n/a | Progressive | Missed |
Spanish Language (Univision)
Medium✗ What We Receive
FECHA
HORA
ANUNCIANTE
ESTADO
20/01/2025
06:32:15
GEICO Seguros
TRANSMITIDO
21/01/2025
NO TRANSMITIDO
Verizon
PERDIDO
→
✓ What You Get
| Date | Time | Advertiser | Status |
|---|---|---|---|
| 2025-01-20 | 06:32:15 | GEICO Seguros | Aired |
| 2025-01-21 | n/a | Verizon | Missed |
Excel with Daypart Sections
Standard✗ What We Receive
EARLY MORNING (5A-9A)
1/20/25
5:58:12 AM
GEICO
$1,100
PRIME (8P-11P)
1/20/25
PREEMPT
Amazon
$2,650
→
✓ What You Get
| Date | Time | Advertiser | Daypart | Status |
|---|---|---|---|---|
| 2025-01-20 | 05:58:12 | GEICO | Early AM | Aired |
| 2025-01-20 | n/a | Amazon | Prime | Missed |
Formats We Handle
If it's a post-log, we can parse it
Excel (.xlsx, .xls)
CSV
Tab-Delimited
Wide Orbit
Mediaocean
Strata
Spanish/Univision
Fixed-Width
No Headers
Any Date Format
Any Time Format
ISCI & Ad-ID